Managed Lead Generation Service
Daily reports prepared by your dedicated team and delivered to your Sales Manager highlight warm leads for you to contact and their particular interest in your business. And it's all without the steep learning curve of complex software or having to wade through the bulk output of automated processes. Emberson's Managed Lead Generation Service irons out the peaks and troughs that companies experience between opening opportunities and closing sales.
There are 4 critical stages to our service
Data Audit & Assessment
Data privacy and GDPR compliance audits of your in-house prospecting processes.
Data Privacy and GDPR Compliance
Following the compliance recommendations, aligning the organisational objectives with the data and sales objectives and mapping a new continuous process of data capture, processing and lead generation.
"The GDPR Compliance Audit with Emberson means we understand how to attract new customers without contravening new data privacy laws."
Phil Kernan, Sales Manager, Combe Grove Manor
Using either your existing online database or recommending new, cost-effective software, configuring the database and fields on your behalf and to your specification as outlined in the Planning stage.
Identifying your organisation's target markets, company type and prospect job titles.
Building your live database with hand-researched leads, verifying essential contact details, including email.
"The lead prospecting from Emberson generated a sale with a company that we were originally not in touch with. That sale, made within the first 12 weeks of working with Emberson, paid for the annual Managed Lead Generation Service six times over!"
Alan Peck, UK Sales Manager, Böcker UK
Set up of new email domain, email configuration testing and deliverability testing. Set up of email open rate, click through, delivery and response tracking code and website tracking code.
Email design and content
Working with you, creating engaging content (messages, articles, blogs, event promotion) in beautifully designed emails and in social content, in a friendly tone that have clear CTAs.
The owner of a renowned jewellers in Bath commented at the Taste of Bath launch event, "Looking at who is here tonight I had no idea that the Taste of Bath was so well connected."
Uploading up to the minute prospects from the live database to our email platform and sending the campaign email. Capturing, categorising and logging all responses on the database and continuing engagement with subsequent email campaigns, refined and configured depending on responses.
Lead Qualification and Campaign Optimisation
Qualifying and prioritising the leads, having analysed their behaviour and forwarding the most engaged, current leads to your Sales Manager's inbox. Providing reports to review delivery and response rates, and general campaign performance. Refining subsequent campaigns depending on results for continuous improvement.
"Smart use of insights from our website and campaigns is opening up opportunities for conversations with key individuals that we've been keen to work with."
Ian McKay, Co-Founder/Director, Cleansorb.
We are a group of seasoned sales, data, marketing and creative professionals, offering years of proven experience gained at highly-respected organisations including MITIE, Schlumberger, Jarvis plc and the Imperial War Museum.
Together we are driven by a commitment to see our clients succeed and make a rapid impact on the value of their sales pipelines. Working across the construction, chemicals, energy, marine and leisure industries, our UK-based clients serve markets in Asia, Australasia, Europe, the Americas and Africa.
Bringing the drive and commercial acumen gained from years on the client side at a major UK plc.
Clare is an experienced Director with expertise in sales, marketing and business across multiple sectors and industries. Her passion has always been to find and deliver sustainable solutions for businesses and their people.
Her career started on the client side, working for Prismo and later MITIE, directing and managing marketing and sales departments. From this experience, Clare loves seeing marketing campaigns and communications turn into qualified engaged leads that give sales teams the freedom to focus on what they do best – sales.
From here, nine years ago, Emberson's Managed Lead Generation Service was born.
SENIOR ACCOUNT MANAGER
Your safe pair of hands for setting up and running the Managed Lead Generation Service, in a GDPR-compliant way.
Claire is a highly experienced manager and genuine people person, excellent at building and maintaining relationships. She has expertise in management of lead generation/campaigns and marketing from set up to fruition, across multiple industries.
Claire started her career in marketing around 25 years ago, initially in the highways industry. And most recently Claire has been helping a Japanese company launch their access products into Europe, including brand refinement, website build, collateral creation, research, campaigns, lead generation and sales support.
LEAD GENERATION MANAGER
Part-data manager, part-detective, trusted by customers to draw out the valuable insights hidden within the details.
Alison's working career began as an assistant to the buyer in the Harrods book department, and then a position in the marketing and trading department at the Imperial War Museum, London. She then became a partner in a small design company on the South Bank, working on some lovely accounts such as ITV Telethon, the Australian Tourist Commission and BT events. It was the beginning of a career in the creative sector which continues today.
Alison applies her experience, organisational skills and attention to detail to managing client data and providing sales teams with valuable leads and insights.
She has worked with lead generation now for over 8 years, working with a variety of different companies in varying sectors such as oil and gas, leisure, industrial and services.
LEAD GENERATION MANAGER
A research expert with the tenacity to seek out the most hidden and sought after leads and insights.
Time spent working across Europe has Sam well trained in investigating international leads and delivering to deadlines, and bolstered her experience of fulfilling unconventional client requests – such as presenting insights to 50 road specialists in Lithuania.
Sam approaches her LeadGen tasks with an organised, detailed, dog-with-a-bone mindset to achieve comprehensive results. Years of experience in client relationships have taught her how to unearth hot leads and deliver them for maximum impact.
Running a military style operation, Sam's professional ethos is as rapid as it is thorough, and regular and timely reporting is key. Sam prides herself on being approachable, reliable and engaging, an attitude which has fostered and maintained successful, long-lasting relationships with businesses throughout the world.
Ensuring the smooth running of projects and a sustainable long-term business through unflappable organisation, planning and experience.
Alex has over 20 years' experience supporting teams in an Executive Assistant role. With a keen eye for detail Alex focuses on proactive planning, administration and organisation to keep the already tight ship running smoothly.
She began her career working her way through the ranks at Dolby Laboratories, eventually managing a team who supported the work of a worldwide team of Sound Consultants in the film industry. Alex joined Emberson in 2012 supporting the teams on client projects and day-to-day internal business administration and has a sound understanding of lead generation and database administration.