Founded in 1958, Böcker is an innovative and market-leading crane company headquartered in Germany.
Böcker wanted to launch their brand and products into the UK market for the first time. They wanted to build a database and invite prospects to their launch open days, ‘Böckerfest’ and at the Vertikal Days Exhibition, and to have 350 visitors spread over the two events.
The team agreed the business and event objectives with the client and immediately started researching prospects to invite to the two events. An online booking page for prospects to register attendance was created and the campaign hooks developed, designed and built. The campaigns started, with daily lead insight and reporting to the UK Sales Manager.
The timeframe was short to launch a company and entice people to come to the launch events. However, through quality lead research, creative campaigns that generated a response to act, as well as the daily lead intelligence, the sales team were armed with the most qualified and engaged leads and as a result their annual sales target was achieved within six months. In fact, the first sale was made before the events took place, which covered the annual lead generation cost 12 times over.
“Just received a fantastic order as a direct result of your campaign! My client that I’d not dealt with for some years advised me that he was looking for some new equipment and your email landed at just the right time, prompting him to get in touch”.
Alan Peck, Sales Manager, Böcker UK
- Achieved target of 350 visitors to Böckerfest and Vertikal Days
- Warm leads of interested parties received by Sales Manager daily
- One single order received within the first eight weeks, from a lead generated by Emberson, covered the annual lead generation costs 12 times over