Case study

Cleansorb

10-fold increase in sales pipeline

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Cleansorb is a UK-based innovative reservoir chemistry company serving the oil and gas market, working on a global scale.

CHALLENGE

Engage new regional strategic partners, customers and influencers by raising brand awareness and visibility of Cleansorb’s premium cleanup and stimulation treatments worldwide.

DATABASE MAINTAINED AT GREATER THAN

90%

ACCURACY

APPROACH

We research and build Cleansorb’s prospect database on a daily basis and continuously test the accuracy of the data through the email campaign success rates. The delivery rates are consistently over 90% meaning that Cleansorb’s database is over 90% accurate at any one time.

Claire leads the creative team in creating the copy and headline messages for the email series based upon the strategic direction of the latest campaign, as agreed with Cleansorb. Phil then brings the email concepts to life with design that is true to Cleansorb’s identity and entices the recipient to click through the email.

Alison monitors behaviour from the campaign emails, triangulating and cross checking that information with website traffic and the online behavioural history of the prospect. The truly most engaged leads are identified and verified by Alison, so that Cleansorb’s sales team have certainty that when they follow up the next day, their call will be answered by a prospect that they know is already interested in Cleansorb’s offer. This daily Managed Lead Generation Service of reporting and lead insight is delivered to the Sales Manager’s inbox first thing every morning, so that a fresh telephone list of prospects is actioned every day.

SALES INCREASED BY

300%

“Emberson has never lost sight of the mission of increasing the visibility of our product, facilitating discussion and expanding our customer base.”

Ralph Harris, Co-Founder/Director, Cleansorb

SOLUTION

Cleansorb identified which type of company they wanted as clients. Alison and Claire designed a continuous programme of prospecting, engagement and qualification which generates the leads Cleansorb wants to work with, throughout the world. Since we started, Cleansorb has tripled in size and the value of their sales pipeline has increased tenfold.

RESULTS

  • Database creation from zero to over 13,000 relevant contacts mailed once per month
  • 96% average delivery rate of email campaigns with high interaction
  • Worldwide recognition of the Cleansorb brand and product
chemicals