Have you thought about employee advocacy to optimise your company’s LinkedIn presence? This two-minute read explains how you can raise your profile, increase connections and the benefits that could bring.

We have recently been working with a client to help optimise their employees’ presence on LinkedIn as they understand how important employee advocacy is.

As part of their advocacy programme, they will be encouraging their team to:

  • present a professional image
  • make the right connections
  • start meaningful conversations
  • collaborate with others
  • engage in thought-leadership.

Having your employees share your LinkedIn content has a big impact:

  • on average, employees have a network that is 10 times larger than your company’s follower base
  • 90% of business leaders see a direct connection between employee engagement and business success
  • content has 2x higher engagement when shared by employees*.

The most effective employee sharers are those who have built their personal brand on LinkedIn.

With 722+ million members in more than 200 countries and territories worldwide**, it is a great platform to show off your collective company expertise and share information that will be of use to others.

But your people need to be smart on the platform. It’s not a place for blatant sales pitches, it’s about sharing information, collaborating with peers and engaging in thought-leadership. By building credible relationships and trust your team will be in a position, in time, to increase sales for you through this platform.

Put your employees ahead of the game and help them optimise their profiles. Give guidance on how to maximise the potential of any interactions, and let them know how to share the good content they have – your employees are your greatest advocates, after all.

Our latest case study shows how we’ve helped our client gain over 4000 LinkedIn followers in 12 months, build an engaged database and increase their visibility and sales leads ten-fold.

If you would like to have a chat about employee advocacy, or any aspect of LinkedIn or social media management please get in touch.

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T: +44 (0)1225 686266

Emberson LeadGen provides managed digital lead generation services and is part of Emberson Group.