Sensia is the leading automation specialist in oil and gas production, transportation and processing, employing more than 1000 people globally.
Created as a joint venture between Rockwell Automation and Schlumberger, Sensia wanted to launch its new brand and build a digital presence globally. Keeping in touch with clients regularly as well as reaching out to new, targeted prospects and future employees would be key requirements.
SOCIAL MEDIA PROFILE CREATION
BRANDED EMAIL TEMPLATE
EMAIL AND SOCIAL CONTENT PLAN
Once the targeted area of focus had been identified, Account Director Claire and LeadGen Manager Sarah worked closely with the Sensia team to compile a strategic schedule to ensure ongoing prospecting, engagement and accurate qualification of leads using a daily managed/bespoke service.
NAMED EMAIL ADDRESSES
IN FOUR MONTHS
Through research, email, website and social analysis and insight Emberson has created a new prospect database for Sensia. Daily cleansing of this information plays a huge part in protecting its value by ensuring all contacts remain live and qualified. This insight also helps to direct marketing strategy and future campaigns.
Strategic, targeted email campaigns are planned and sent out to this live database on a regular basis. A combination of engaging content and creative customer-centric messaging helps drive prospects to the Sensia website.
Sarah closely monitors all website and social activity and researches any visitors of interest. A list of highly engaged prospects and lead insight information is presented each day to Sensia’s Global Oil and Gas Market Development Manager via an online dashboard. Sales teams can elevate their conversations with prospects, thanks to this up-to-the-minute list of interested parties.
These targeted email campaigns are strengthened with Sensia’s social service created and managed by Emberson. We curate informative, thought-provoking content which is posted on LinkedIn and Instagram at optimum times with minimal input required from Sensia. Encouraging engagement, this social activity promotes conversations and drives additional traffic to the website where visitor data informs further research and helps qualify engaged leads. Insight and analysis into which content performs better is key for future postings.
- 5000 LinkedIn impressions and 6% engagement rate on average per post
- From 0 to 4000 LinkedIn followers in 12 months
- Frequent new business inquiries received across all media
- Engaged database from 0 to 2500 in four months
- Average 96% campaign delivery rate
- Direct correlation between social and email campaigns, and website traffic
“Social media and the email campaigns are doing exactly what we wanted, driving traffic to our website resulting in engaged sales leads for our sales team to follow up. We can see the spike in traffic to our website following digital prospecting which is great.”
Luis Gamboa, Global Oil and Gas Market Development Manager, Sensia