Case study

Taste of Bath

20 new clients converted from oneĀ evening event

PREVIOUS NEXT

Taste of Bath

CHALLENGE

To launch and create sales of Taste of Bath hampers to businesses in Bath.

ACHIEVED TARGET

150

BATH BUSINESS OWNERS ATTENDING LAUNCH EVENT

APPROACH

Following an in-depth workshop with the client about the Taste of Bath offer and what set it apart from the competition, creative concepts and hooks for the launch campaign were created, to the delight of Helen, the Founder of Taste of Bath. ‘Lifting the lid on Bath’s best kept secret’ was the campaign hook and a series of email campaigns were designed and sent to the newly researched database of Bath’s business owners and leaders.

Taste of Bath
Taste of Bath

SOLUTION

Identifying the right people and targeting them with the right offer, meant that as you walked up the stairs to the networking launch event at the Apex Hotel in Bath, the buzz from the throng of people inside was fantastic. The owner of a renowned jewellers in Bath commented ‘Looking at who is here tonight, I had no idea that the Taste of Bath was so well connected.’

RESULTS

  • Over 150 business owners/directors attended the event that the Taste of Bath were not previously connected with.
  • 20 immediate new business meetings with attendees following the event.

“The Monday after the launch event, Helen told us, ‘IĀ can’t get around the new business meetings quickly enough!”

Clare Pratt, Director, Emberson

“I simply couldn’t have done this without Emberson.”

Helen Rich, Founder, Taste of Bath