How to find new B2B prospects without contravening data privacy laws
Additionally, the General Data Protection Regulation (GDPR) has brought in stricter requirements regarding how long personal data can be retained. The emphasis under GDPR is data minimisation, both in terms of the volume of data stored on individuals and how long it’s retained.
How then is it possible to find new prospects without contravening data laws?
The answer is to outsource the research, qualification and initial contacting of prospects to a managed lead generation service team who will pass qualified prospects to your sales managers.
How to find new B2B prospects without contravening data privacy laws.
Continuous process of compliance and lead generation
Under the new dawn of a tightening data privacy world the objective of any sales leader is to create a secure, constantly moving, GDPR-compliant process of research, data capture and processing with a daily managed database at the core.
The upside? We’re often asked what will be the net effect of buying a daily managed lead generation service. Well, Miller Heiman Group’s 2016 Sales Performance Optimization Study found the dominant challenge for 53.3% of sales managers was the inability to generate enough qualified leads.
And, according to the McKinsey Global Institute Report , consultative salespeople spend just 39% of their time selling or face-to-face with a customer in the lead up and negotiation of a sale. The rest of the time is spent on lead research, qualification and internal admin.
Imagine if your sales people had the time to be three times as effective as they are now.
Conservatively, the Emberson LeadGen team’s experience is to see a threefold increase in sales after a customer has engaged their LeadGen service.
To have a 30-minute free consultation with a member of our team, please get in touch.
If you’d like a copy of our helpful guide to making GDPR work for you please get in touch.
Or to find out more visit our website.
Emberson LeadGen provides a digital prospecting and managed lead generation service. Emberson LeadGen is the trading name of Emberson Ventures Ltd, which is part of Emberson Group Ltd.